Thursday, April 16, 2015

Television Commercials that got India Discussing

Since the advent of the T.V., advertisements have always  found itself being abused by people. People hated ads. The only crime they have committed, is to interrupt our beloved tv programmes. Remember the time when there was only one channel, yes our very own Doordarshan. Ad time was break time for Indians. Housewives used to run into kitchen to wind up some unfinished business, men start reading newspaper and kids start fidgeting with something or the other. Now we have the option to change the channel, so if a ad comes up, "Click" channel change.

India loves television, and the love that Indian women have for soap operas is unparalleled to anything in this whole wide world. People used to watch these serials with such concentration as if tomorrow's exam is going to have the question "Sulochana aur uski Saas ke bech hui baatchet ka varnan dus vakyoon mein kijiye|". Now if someone is watching something with such concentration and you interrupt them with a silly ad then that ad is destined to face a great deal of criticism.  
Amidst all the commercial ads that were there, a few stood out. There were some ads which were not hated, on the contrary, were loved so much that we still remember them and feel nostalgic whenever we see those ads or discuss them among our friends.

The Magic of TV ad Campaign:
"Humara kal humara aaj, naye Bharat ki buland tasveer, humara bajaj"
Bajaj scooters came up with a jingle, so creative that it was on the lips of everyone. The jingle was as popular as bollywood movie song.

The name behind the success of Operation Flood, Amul has been running most successful ad campaigns in India. The Utterly Butterly delicious girl as a mascot did wonders for the brand. Amul lives up to it's claim that it is truly the "Taste of India". You can easily conclude that Amul knows India's taste in dairy products as well as tv commercials.

People were overwhelmed with cuteness they saw in Dhara refined oil's ad where Ramu kaka is trying to bribe the kid with "Maa ke haaton ki garma garam jalebi".

Fevicol has always come up with ads that tickled your funny bone. Fevicol won many awards for their ad campaigns and the only reason I see, is the sheer genius of using comedy to sell their product. 
Fun fact: The famous fevicol ad with tag line "Fevicol aisa jod lagaye ache se acha na tod paye" featured Rajkumar Hirani.
We can never forget the four names who totally empower women. No points for guessing.
"Hema Rekha Jaya aur Sushma subki pasand one and only Nirma". These four names has worked then, it is working now and it will always work for Nirma washing powder.

Surf excel's "Daag ache hai" will always be second to Nirma for the choice of ads they create.

The Star Power:
The trend of getting big celebrities to be brand ambassador of their products is not new for marketing companies. The glimpses below will only make my point stronger, go ahead scroll further.

The Advertisements with a twist:
Changing times calls for change in the ideas. There were few ads that were equally famous but have not yet achieved the cult status as they aren't old enough but they will eventually age like a vintage wine.

 Chlor-mint taught us that you just do not ask why people eat chor-mint."Dobara mat puchna"

Orient PSPO showed that you can't risk yourself of not knowing what PSPO is. Even if you do just politely with a smile say "Main toh mazak kar raha tha".

 Center fresh "Yeah sirf zubaan pe lagaam lagata hai haathon pe nai".

Admit it you all were teary-eyed when Sehwag got a call from his MAA right in the middle of the game. I know reliance made a complete chutiya out of us but the ad campaign "kar lo duniya Mutthi mein" was a hit.

Ads with a Social Cause:
Surrounded by such a breed of people who are only hungry for comedy and a place where a ads works only if it has a comic touch, few companies risked themselves and their product and ran a ad campaign with a social message through their products. The worth mentioning are tata namak and again tata tea.

The Controversial Ones:
Controversy is the parasite that feeds on anything and everything, so making ads and presents them were no exceptions.

The BlockBuster Advertisements:
As more and more product started coming into the market the number of tv advertisements also grew. This gave rise to a filthy competition and in this competition telecom companies stole the show. Telecom companies like vodafone, idea and airtel ran ad campaigns which were such big successes that it profited their businesses to new heights.

Idea's -> "What an Idea Sirji"

 Airtel's-> "Har ek friend zaroori hota hai"

And The Winner IS VODAFONE
for creating such a innovating ad campaign that I think rules the tv commerial world. You guessed it the character ZOOZOO.

There are many more that I have missed in this incredible list. It's not like these are the top or best or anything. They are just the ones that came to my mind. Feel free to add your list or write an opinion about the ads that I have mentioned.